We are fortunate enough to have funding for our local groups to host workshops.
While our groups may be enthusiastic about having a workshop, Landcarers don’t always have the skillset to undertake local marketing for their event.
In this upcoming series, we will be sharing ways to help promote your events. The first how to is on making a Facebook event.
FACEBOOK EVENT
Facebook allows you to communicate with a large group of interested people without having to do too much legwork.
If your Landcare group has a Facebook page, you can create an event by going to events on the left hand side menu (on a computer)
In the events screen, choose Create Event in the top right
Add a short relevant title, and the date and time. Your description should include as much information as possible. Don't forget a contact number in case of bad weather or emergencies. Once you have filled this form in, click Next.
Add either the location name (if it comes up when you type it) or the street address.
Your final step is to add a cover photo (a rectangle image) that best represents your event. Cover photos with images of people work best, but maybe it's appropriate for you to have a planting image, or an animal. Dont crowd the image with text, as it appears alongside all your other event details. Click Publish in the bottom corner and your event is live!
Share your event in community groups on Facebook to help increase attendance.
You can find groups by clicking on the groups icon in Facebook (little people on a blue circle) and doing a search for your local area. In this example, "Newcastle" has been typed into the search. You can see a group called Newcastle and Hunter Community AUS which would be a good one to share the event into. Make sure you follow community group rules so you don't get banned!
Our next how to will be about approaching local media for news coverage.
Want help with something? Email in your request for the next newsletter.
This series is written and sponsored by DotJess, working on Wonnarua country. Jess Jones helps small businesss and non profits have beautiful spaces online.